Course Objectives

This course is designed to prepare the students for global as well as domestic markets. It would help students to become familiar with the core aspects of international business and apply emerging concepts to real business situations. Students will understand how strategies are developed based on international business environments and firm characteristics.

Syllabus

Nature and Scope of International Business; International Business Environment; Market Selection Process; Market Entry Strategies; Global Trade; Foreign Capital and Technology.

Expected Outcome

On completion of the course, the students are expected to be familiar with the international business environment, market selection process and market entry strategies, strategic dimensions of different types of international firms and role of global trade and foreign investment in international business.