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Business Analytics

Enrollment is Closed

About This Course

The Business Analytics syllabus in KTU is comprehensive, including the following aspects: Module 1 provides an understanding of evolution and scope, the process, and common modes. Spreadsheet functions and modeling is introduced. data visualisation, charts, graphs and queries are also studied.

Module 2 deals with financial and operations analytics. The various aspects of understanding risk, credit risk analysis, fraud analytics and its detection. second part is about operations analytics, modeling and strategic sourcing. Module 3 is about human resource analytics, the types and its methods. Module 4- covers marketing analytics and web analytics. social media analytics is a part of this. Module 5 looks at predictive models that are logic driven, data driven and uncertainty models.Applications in other business areas is also covered.


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