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Consumer Behaviour

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About This Course

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Dr. A J Joshua & Dr. Sindhu George

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Dr Sindhu George

Dr.Sindhu George has over five years of experience in academics in various B-Schools in Kerala. She is an active member of CEDEM at FBS. Prior to her academic career she was with Geojith Financial Services in operations .Her areas of interest include micro economics, advertising and sales promotion. She is a NET(UGC) qualified management teacher and has been awarded PhD by the Cochin University of Science and Technology for her doctoral thesis titled “STUDY ON THE PERCEPTION AND BEHAVIOUR OF RETAIL INVESTORS TOWARDS MUTUAL FUND INVESTMENT-A STUDY AMONG MUTUAL FUND INVESTORS IN COCHIN.. She has attended various national seminars & presented papers at the national level.

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Dr A J Joshua

Dr A J Joshua has about 28 years of work experience including 22 years in academics. He received his Doctorate in Management from Cochin Univerity of Science and Technology. Prior to his present assignment he was teaching in Manipal Institute of Management, Manipal for about 12 years. He has done his MBA from Pondicherry University and B-Tech from T K M college of Engineering. His areas of research and teaching interests are Services Marketing, Retailing, Consumer Behavior, Logistics & Supply Chain Management and Services Operations. He has presented papers in many national and international conferences and has several publications in National and International Journals. He is a Doctoral Guide and Examinar for Universities like Manipal University,Jain University, Bharathiar and Bharathidasan University

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