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Services Marketing

Enrollment is Closed

Course Objective

The objective of the course is to acquaint the students to the different vistas of services characteristics and its marketing implication. The course intends to discuss the several facets in the area of services marketing essential for the success of a service sector firm.

The different paradigms discussed in the course are careful blend of several theories and practices propagated by the service industry leaders, which shall help the student to overcome the impediments in understanding the contemporary practices of service industry. By doing so the course aims to equip the students with employability skills as required by the services industry.

Expected Outcome

On completion of the course the students develop a clear-cut understanding on the characteristics of services, 7 Ps of Services Marketing Mix, Consumer Behavior in Services Marketing, Different Services Environment, Marketing and Blueprinting in Services.

Course Staff

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Staff Member

Mr. Prasanth is an MBA graduate from Cochin University of Science & Technology. He is UGC NET Qualified in Management and currently pursuing his Ph.D. He has 8 years of experience in industry and academia. He is a green and black belt certified in Six Sigma from RABQSA (Australia). He is also a Google and Microsoft Certified Educator. His areas of interest include Services Marketing, Digital Marketing, Branding, Web Analytics, Marketing Automation etc. He has organized various national level seminars and workshops during his academic tenure. He has designed a unique program for management students called “Build in 60 Minutes” for enhancing their managerial technical competence.

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